Director, Marketing (Verticals/Categories)
Framingham, MA 
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Posted 18 days ago
Job Description

Staples is business to business. You're what binds us together.

Our marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you'll be doing:

* Partner with merchandising, sales, and customer insights to develop a deep understanding of the prioritized audiences, including customer wants and needs, pain points, product offerings, and solutions

* Oversee the development and coordination of the Go to Market strategy for prioritized segments

* Ensure consistent, relevant positioning of products and solutions, with meaningful value propositions and claims for each buyer type and vertical

* Create a pipeline of testing and learning, with clear goals and actions based on test results

* Review and evolve tactics based on areas of opportunity

* Prioritize initiatives based on business impact

* Oversee the tactical execution of plans, ensuring flawless execution.

* Lead a team of 7 marketers, including 5 direct reports

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What you bring to the table:

* Experienced, results-oriented, and customer-centric sales and marketing professional with the ability to drive strategy using customer insights and transactional data

* Strong strategic leader; able to keep initiatives moving on time, on budget, and with attention to detail

* Able to foresee and prevent problems in advance and fix any issues quickly to adapt to business' changing needs

* Team-orientation, with an affinity for influencing and working across functions in a dynamic, often changing environment

* Effectively interact with stakeholders, including executive leadership

* Able to manage, motivate and grow a team of marketers

* Excellent oral and written communication skills, organizational skills (ability to influence as well as collaborate)

* Strong analytical skills; able to articulate the most important business questions and develop recommendations and action plans based on data

* Previous experience in B2B sales and marketing

* Experience directly managing managers and individual contributors

Qualifications :

What's needed- Basic Qualifications:

* 10+ years of strategic planning and sales/marketing experience

What's needed- Preferred Qualifications:

* Bachelor's Degree preferably in Marketing or Communications

We Offer:

* Inclusive culture with associate-led Business Resource Groups

* Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)

* Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Interested in joining the team? Check out our!


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Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
10+ years
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